BA111OD Founder & CEO

Born in La Chaux-de-Fonds, he is an expert and a veteran of the watch industry. After taking on responsibilities within a major independent watchmaking brand, he faced the global economic crisis in 2008, followed by the boom in e-commerce, which has lastingly destabilised the entire sector. From these rich and numerous experiences, he acquired the certainty that the major challenge for a company is to anticipate and accompany technological breakthroughs.

Céline DALBY

BA111OD Brand Manager

Generation Z in charge! Digital native and graduate in literature and luxury marketing, she brings to the team her expertise in digital strategy, operational management and customer relations. Multilingual and entrepreneurial at heart, she was seduced by the startup spirit of the BA111OD project and joined the team in July 2020 to accompany it in its international development.


BA111OD Finance & Business Analyst

After strengthening her skills in the Hospitality Industry, she persued her studies with a MBA in Finance and Project Development. Being fond of new challenges and having an entreuprenarial mindset, she then decided to join the team in February 2021. Mathilde is in charge of finance and controling, she takes care of the BA111OD back office.


BA111OD Community Manager

With a degree in Marketing, Elodie began her career with one of the leaders in French e-commerce. After being in charge of different product categories, she decided to develop her skills in Purchasing and joined the high-end watch industry. Her mastery of Products and Logistics led her to launch her own company. She then developed a 360° vision of brand management and became passionate about digital marketing and social media. She joined BA111OD in February 2022 to ensure our online presence through her content and to offer our Afluendors a personalized and exclusive follow-up.


BA111OD DACH Business Development Manager

Growing up in La Chaux-de-Fonds, with a father who spent his entire professional life in the watch industry, the subject of watches was omnipresent for Mylène from an early age. She studied at the ETH Zurich and has lived and worked in German-speaking Switzerland for more than twenty years. With a healthy dose of curiosity, a lot of experience and know-how in innovation management, as well as her passion for sustainable development in SMEs, she is the ideal person to further expand BA111OD in the DACH region. The fact that her maternal grandmother was also named Baillod may be a coincidence - but it rounds off the story!

Liliane MURENZI 

Senior Designer in Watchmaking-Jewellery

Passionate about watch design for more than 15 years, she began her career by training as a jeweler at the Ecole d'Art de la Chaux-de-Fonds. She then signed several models for big names in watchmaking through different Swiss watch design offices. These years of experience have allowed her to perfect her love of detail, always looking for that little extra that will make all the difference. This has become her strong point. When Thomas asked her to create a tourbillon for Chapter 4 in only 2 weeks, she accepted with great enthusiasm because she loves challenges.

Achille ROTA

Senior Watchmaker

"As a child of La Chaux-de-Fonds, I have been immersed in the field of watchmaking technology since my youth. I had the privilege to work for major watch brands as After Sales Manager, training and production. The rest of my career is oriented in an exceptional way by providing technical support to this superb team BA111OD."


Tempstation Founder

"After working for many years in high-end watchmaking in Switzerland as a designer and product manager, I then pursued my career in Asia where my network of suppliers greatly contributed to the realization of the first BA111OD collection, Chapter 1, 2 and 3."


Threedium CEO

"When Thomas Baillod introduced us to the BA111OD concept, we couldn't refuse to participate in such an exciting project. The company, its employees and its timepieces are a true representation of the breakthrough and innovation in the Swiss watch industry. Threedium's mission is to push the boundaries of online product display and we couldn't wish for a better partner to "shake the tree". We are only at the beginning..."


Popsell Co-Founder & Technical Director   /   Popsell Co-Founder & CEO

Popsell has been innovating since 2013 on its "Human Powered Commerce" solution, a community platform allowing brands to leverage their customers to increase their awareness and sales. The meeting with Thomas Baillod, with whom they share the same vision of C2C commerce, gave birth to a strategic partnership in 2020. Building on the success of the first sales experience with BA111OD watches, Popsell launched a new version of its platform, totally redesigned and integrating this new concept of selective sales. The result is a new solution, adapted to luxury brands thanks to Thomas' experience, but also to direct sales companies and distributors. This collaboration will enable the brands to develop a new C2C business model, and to affirm the idea that "every customer is a new point of sale".

Sandrine GUIGNER

Major Account Executive DHL Express

"During my first meeting with Thomas Baillod, I was struck by his enthusiasm, his dynamism and his desire to take his concept to the next level.Within DHL Express we were all carried away by his project and each department involved (Sales, Operations, Customs) contributed to the development of the BA111OD Concept on the Domestic and International market. Today, we are proud of the steps taken by the team and we look forward to seeing them grow with us."