The name of Chapter 4.1 "The Veblen Dilemma" was chosen as a nod to the Veblen effect. Named after the economist and sociologist Thorstein Veblen (1857-1929), it refers to the snobbery which considers that the high price of a luxury good makes it more desirable. And conversely, that an accessible price necessarily corresponds to a lower intrinsic value. BA111OD, with its tourbillon, poses a real dilemma.
MEET THE TRUE HEROES
"In 2016, when we decided to launch BCP Tourbillons, it was this heritage that we wanted to sublimate: to show that it is possible to make even "Haute Horlogerie" (the tourbillon is a bit of a standard-bearer) at a reasonable price and that to do so there was no need to call on Asian suppliers."OLIVIER MORYBCP Tourbillon Co-Founder
"Our motto, industrial performance and 100% Swiss Made at the service of prestigious brands. Our vision is to accompany our partners who share the same values as us in the creation and manufacture of products in Switzerland."EMERIC CHOPARDISEOTEC Director
"A strap not only dresses up and completes the watch, but also gives a unique style and character to the wearer of the timepiece. It has become natural for me to choose my bracelet according to the moment, the occasion or simply the mood of the day."MIGUEL BOLEA MORENODEVELOP YOUR WATCH Founder
"Derdiedas the 3 ddd of volume! To create is to live twice!"CLAUDIO ORLANDODERDIEDAS Founder
Voilà quelques jours que je la porte au quotidien pour qu’à tout moment je puisse admirer son design, son mouvement, le jeu des reflets sur son squelette si finement taillé. Un tourbillon squeletté portable en jeans et T-shirt, c’est de la haute horlogerie à la portée de tous. Merci à l’équipe Ba111od de permettre ce tour de force.
Sie läuft sehr zuverlässig.
Ich trage Sie zur Zeit tags und nachts.
Ich bin begeistert und mache bereits Reklame.
Danke für alles
Un orologio davvero eccezionale per design e tecnologia innovativa. Le dimensioni sono un po’ esagerate per il mio polso ma la cassa in titanio permette di non aver fastidì al polso. Ottimo prodotto Made in Svizzera.
received the watch last week and was not disappointed , the watch is stunning and the workmanship is amazing. Simply Beautiful and would thoroughly recommend it to anyone. The quality of watch for the money is remarkable. Thanks to Thomas and the Team.