From Neuchâtel, Thomas Baillod has built BA111OD around a conviction: exceptional Swiss watchmaking can be technically ambitious, creatively bold and more accessible without compromising on substance.

Drawing on a Baillod watchmaking lineage dating back to 1775, he launched BA111OD in 2019 with the ambition to challenge traditional industry models, rethink distribution and build a direct relationship with a new generation of watch enthusiasts.

Today, his vision continues to shape the brand — from its community-driven approach and distinctive design language to its growing expertise in movement development and high complications.