CLUB 11:10

Club 11:10 is BA111OD’s community circle a closer, more rewarding way to experience the brand.

Club 11:10 is BA111OD’s official community, created for the people who share the spirit of the brand. It is a space where collectors, creators, and friends come together, and where the relationship with BA111OD goes far beyond ownership.

At the heart of the Club is our we-commerce model, a more participative way of building the brand. It values not only purchases, but also engagement, recommendations, shared insights, and the energy of a community that helps BA111OD grow.

JOIN CLUB 11:10

WE-COMMERCE REWARD SYSTEM
Earn points - rewarding every purchase, referral, engagement with the brand.

SPECIAL LAUNCH ACCESS

Be the first to discover our new creations often at privileged, community-only prices.

PRIVATE EVENT INVITATIONS

Join exclusive gatherings, watch previews, and atelier visits in Neuchâtel and beyond.

EXCLUSIVE CONTENT & LIVE Q&A

Get insider access to interviews, watchmaking videos, and behind the scenes.

BENEFITS

WHY JOIN

YOUR EXCLUSIVE ACCESS

As a member of Club 11:10, you don’t just follow what’s next you experience it first.

From private moments in Neuchâtel and around the world to behind-the-scenes insights and exclusive rewards, the Club brings you closer to the people, places, and stories behind BA111OD.

WE-COMMERCE REWARD SYSTEM
Earn points - rewarding every purchase, referral, engagement with the brand.

SPECIAL LAUNCH ACCESS

Be the first to discover our new creations often at privileged, community-only prices.

PRIVATE EVENT INVITATIONS

Join exclusive gatherings, watch previews, and atelier visits in Neuchâtel and beyond.

EXCLUSIVE CONTENT & LIVE Q&A

Get insider access to interviews, watchmaking videos, and behind the scenes.

HOW IT WORKS?

Step 1:

JOIN THE CLUB

Create your Club 11:10 account and start your journey with BA111OD.

Step 2:

EARN POINTS

By joining, recommending BA111OD, and engaging with the community, you unlock points and advantages over time.

Step 3:

UNLOCK REWARDS

Use your points to access exclusive offers, experiences, and member-only benefits.

REWARDS

Have any questions? Discover everything about Club 11:10 and how it works.

CLUB 11:10 FAQ

THE ORIGINS OF WE-COMMERCE

From the beginning, Thomas Baillod believed that an independent watch brand could be built in a more human and participative way. That vision became we-commerce: a model that values not only purchases, but also recommendation, connection, and the role a community can play in helping the brand grow. Club 11:10 brings that idea to life.

ORIGINS OF WE-COMMERCE

WHY CLUB 11:10?

BA111OD was launched at 11:10 on the 11th of October 2019.

Not by chance, but by choice.

More than a time, it was a statement one that reflects the brand’s independent spirit from the very beginning.

Club 11:10 carries that meaning forward through early access, shared experiences, and a closer connection to the brand.

JOIN CLUB 11:10

CLUB 11:10