WHAT IS CLUB 11:10?

Club 11:10 is the official BA111OD community for those who dare to shape time. It’s where collectors, creators, and friends come together and where ownership goes far beyond possession.

At the heart of the Club is our unique we-commerce model: a philosophy powered by you. It rewards not just purchases, but participation through referrals, conversations, shared insights, and bold ideas that shape the future of the brand.

This is a community built by us and driven by you. When you wear a BA111OD timepiece, you're not just wearing innovation you're fueling it. Every piece purchased, every connection made, every story shared helps move our independent watchmaking adventure forward.

JOIN CLUB 11:10

BENEFITS

BENEFITS

YOUR EXCLUSIVE ACCESS

YOUR EXCLUSIVE ACCESS

As a member of Club 11:10, you don’t just follow what’s next you see it first.
From private moments in Neuchâtel and around the world to behind-the-scenes insights, your access goes beyond the dial.

HOW IT WORKS?

Step 1:

JOIN THE CLUB

If you’re new, simply complete the quick onboarding to join our community. 

 

If you already had an account on our previous Community App, make sure you use the same email address.

 

If you already have a BA111OD purchase history and experience any difficulty logging into your account, please reach out to us at contact@ba111od.com. We may need to manually activate your account.

 

Step 2:

EARN POINTS

Engage with BA111OD and the community, make purchases, refer friends, and join conversations to earn points.

Step 3:

UNLOCK REWARDS

Redeem your points for timepieces, exclusive experiences, early access, and other community-only perks. Every action helps shape the brand’s future.

REWARDS

Have any questions? Discover everything about Club 11:10 and how it works.

CLUB 11:10 FAQ

THE ORIGINS OF WE-COMMERCE

In 2019, Thomas Baillod, a native of La Chaux-de-Fonds and part of Neuchâtel’s rich horological history, launched BA111OD from his garage. Initially intended as an experimental platform to revolutionize watch distribution, BA111OD quickly grew into a full-fledged brand.

 

BA111OD redefines watchmaking with We-commerce, a customer-centric model that combines traditional and digital approaches. Founded by Thomas Baillod, this innovative concept optimizes distribution by cutting unnecessary costs and prioritizing the customer experience. At its core is the Community, where passionate customers become ambassadors, influencers, and vendors.

ORIGINS OF WE-COMMERCE

WHY CLUB 11:10?

BA111OD was launched at 11:10 on the 11th of October 2019.

Not by chance - by choice. Not just a time - a statement.

Offbeat by design. Bold by nature.

Club 11:10 is where it all unfolds first new creations, inside access, bold moves.

You're not just watching time. You're part of it.

JOIN CLUB 11:10