BA111OD
PRESS ROOM
Established in 2019, BA111OD has rapidly become a leader in making high-end Swiss watchmaking accessible, merging the artistry and precision of traditional Swiss watches with affordability. As a gem among Switzerland's best-kept secrets, BA111OD is based in the heart of the Swiss watch valley, Neuchâtel. Here, our skilled artisans blend innovative design with cutting-edge technology and exquisite quality materials, crafting timepieces that are not just watches but symbols of attainable luxury. Embracing Thomas Baillod's we-commerce model, BA111OD combines the convenience of ecommerce with personal human interactions, creating a unique shopping experience. This approach, integrating online sales with we-commerce and physical touchpoints, turns each product launch into a significant event, engaging our growing Afluendor community on platforms like LinkedIn and through exclusive events. Our watches, known for their distinct design and exceptional value, embody our mission to democratize luxury watchmaking, inviting everyone to join us in this extraordinary journey.
PRESS RELEASES
2025
2024
