NFC scanning on BA111OD watch

BA111OD COMMUNITY CONCEPT

More Than a Model – A Movement

BA111OD was never just about watches. It was about questioning everything we took for granted - starting with how those watches reach your wrist. Our founder, Thomas Baillod, launched BA111OD in 2019 with one goal: to challenge the outdated distribution models of traditional watchmaking. With zero outside investors, zero initial funding, and a daring vision, he built the brand from scratch to test a bold idea:

What if we could give power back to the customer - not just in pricing, but in the entire experience?

That idea became...

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The Origins: From Theory to Reality

Before launching BA111OD, Thomas spent years studying the shifting landscape of sales and distribution in the digital age. As a respected voice in the watch industry, he argued that the true revolution wasn't in how watches were made - but in how they were sold.

While others continued to rely on exclusive retail networks, high advertising budgets, and tightly controlled brand narratives, Thomas asked a simple question:

“What if your best ambassadors were your own customers?”

This led to the creation of Afluendors - a term Thomas coined to describe customers who are Ambassadors, Influencers, and Vendors all at once. The idea was simple: when you’re proud of what you wear, you talk about it. So why not recognize that and reward it?

From Afluendors to we-commerce

What started as a proof of concept quickly grew into something more powerful. The Afluendor model became the foundation for a new kind of ecosystem: we-commerce.

At its core, We-Commerce blends the emotional connection of traditional commerce with the reach and agility of digital platforms. It’s about turning every BA111OD owner into an active participant - not just a passive consumer.

It’s Not Just a Model — It’s Our DNA

At BA111OD, our most authentic growth comes from one place: you - the people who wear our watches, share their passion, and shape our story. Whether you buy directly from us, through a retail partner, or via a friend’s recommendation link, you're always in control. And when someone discovers BA111OD thanks to you, we reward that genuine connection with points you can use to access exclusive benefits or timepieces - no pressure, no obligations. This is not MLM: there are no levels, no commissions, no teams - just an honest model that values transparency, emotion, and meaning. For us, we-commerce isn’t just a concept; it's the way we bring luxury back to people, where community becomes the beating heart of the brand, and word-of-mouth is worth more than any ad budget.

 

“The real revolution in watchmaking isn’t how we make watches — it’s how we sell them.”


— Thomas Baillod, Founder & CEO

What’s Next?

With the upcoming launch of our new Community Platform integrated directly into our website, We-Commerce is evolving once again.

We’re giving our community better tools, smoother experiences, and more ways to engage — because this journey has only just begun.

Stay tuned.

Keep shaking the sapin.

#WeCommerce #ShareThePassion #ShakeTheSapin