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What does it mean to redefine Swiss watchmaking? How can centuries of heritage and craftsmanship meet bold innovation? At BA111OD, founded in 2019, we’ve set out to answer these questions by disrupting the traditional luxury watchmaking scene.
Rooted in Neuchâtel, a region steeped in horological history, BA111OD combines cutting-edge design with Swiss precision. Guided by the core values of audacity, know-how, and authenticity, we embrace a bold vision: to democratize watchmaking without compromising on excellence.
How do we achieve this? By blending the Baillod family’s 250-year legacy with Neuchâtel craftsmanship and a dynamic, community-first ethos. The result is high-end timepieces that remain accessible to all who dare to explore authentic and daring luxury.
BA111OD, founded in 2019, is rooted in over 250 years of Baillod family watchmaking heritage in Neuchâtel. Blending tradition with innovation, we honor this legacy while redefining Swiss watchmaking with bold designs and modern craftsmanship.
Guided by our values—Authenticity, Audacity, and Expertise—we create timepieces that celebrate both our past and our vision for the future.
At BA111OD, craftsmanship is at the heart of everything we do. Our designs are created in-house, reflecting our commitment to originality and precision. In the heart of Neuchâtel, our skilled watchmakers—father and daughter team, Regi and Rebecca—personally assemble our timepieces with care.
We are proud to collaborate with prestigious partners such as BCP Tourbillon, Soprod, and Ateliers Blandenier, whose expertise elevates our watches to the highest standards of Swiss horology. This unique combination of in-house craftsmanship and collaboration ensures every BA111OD watch is a true masterpiece.
Explore the world behind BA111OD with Beyond the Dial, our dedicated blog for watch enthusiasts and curious minds alike. Dive into a range of topics, from the artistry of Swiss watchmaking and behind-the-scenes insights into our collections, to broader discussions about the heritage, innovation, and culture that shape the industry.
Stay connected to the stories that define our brand and the passion that drives us to innovate while honoring tradition.
At BA111OD, our community is at the heart of everything we do. From passionate watch enthusiasts to our innovative Afluendors, we’ve built a vibrant network that goes beyond traditional customer relationships.
Our community members don’t just wear our timepieces—they become part of the story, sharing their love for Swiss craftsmanship and authentic connections. Whether through exclusive events, online interactions, or meaningful collaborations, BA111OD is a place where everyone can celebrate their passion for watchmaking.
Our team is based in two sites in Neuchâtel, Switzerland, the city of watchmaking excellence. We control the entire creative process internally, from design to after-sales service and logistics, allowing us to strengthen our autonomy and ensure the highest quality standards.
From our rich heritage and meticulous craftsmanship to our vibrant community and bold innovations, BA111OD represents the fusion of tradition and modernity. Explore the stories, expertise, and passion that make BA111OD more than just a watch brand—it’s a movement redefining Swiss watchmaking.
Join us on this journey and discover how we’re shaping the future of horology while honoring its timeless roots.
