ABOUT US
BA111OD is a watchmaking startup born in the heart of the "watch valley". It's one of Switzerland's best-kept secrets, embraced by many insiders and employees of the industry. We produce spectacular wrist machines for connaisseurs who like to get off the beaten track at never before seen prices in the high end industry.
We are proud to do things differently.
#SHAKETHESAPIN
#SHARETHEPASSION
OUR ROOTS
Our original goal was not to create a watch brand, but to rethink the distribution model by inventing "we-commerce": a bridge between commerce and e-commerce.
OUR MISSION
Our core mission revolves around igniting a passion for Swiss mechanical watchmaking and ensuring that its exceptional craftsmanship is widely accessible.
OUR NAME
An authentic conversation catalyst, with pronunciation left to your discretion. This is a homage to our founder Thomas Baillod's family name, embracing the digital age through the number 111.
Greetings, I am Thomas Baillod, the founder and CEO of BA111OD. Welcome to the world of inclusive watchmaking! BA111OD is a Swiss Neuchâtel startup that was founded in 2019 with the aim of reimagining the conventional distribution business model.
Our mechanical Swiss Made watches are assembled by our watchmaker, Rebecca, in our workshop in the center of Neuchâtel. It's an honor to be in the league of legendary industry partners such as Olivier Mory and Soprod. Our vision? To grace your wrists with unparalleled quality, at prices that defy industry norms.
Explore our website to learn more about our unique "we-commerce" approach!
Sincerely,
Thomas
OUR STORY
BA111OD, founded in 2019 by Thomas Baillod, is a Swiss watch company that does things differently. Growing up surrounded by industry leaders, Thomas pursued studies in international economics and international relations. With experience in various independant watch companies, Thomas gained extensive knowledge of the watchmaking industry becoming an expert in international distribution.
Dissatisfied with outdated traditional business models, Thomas created BA111OD as a laboratory to test his innovative, customer-centric distribution approach. The company uses a "phygital" model called "we-commerce", which combines both physical and digital sales, centering on customer experience and fair margins.
MORE TO EXPLORE
WATCHMAKING
Find out about our workshop, nestled in the vibrant center of Neuchâtel. Gain insights into our in-house expertise, as well as our cherished collaborations with local suppliers, which we take immense pride in showcasing and celebrating.
INNOVATION
Since our revolutionary distribution system's 2019 debut, BA111OD has consistently challenged the industry norms. Our dedication to innovation makes us a horology trailblazer and a true ideas lab.
COMMUNITY
Discover and share your enthusiasm for the intricate world of timepieces, revel in the exceptional advantages that await you, and become a part of our thriving BA111OD Afluendor Community of passionate watch aficionados!
Our team is based in two sites in Neuchâtel, Switzerland, the city of watchmaking excellence. We control the entire creative process internally, from design to after-sales service and logistics, allowing us to strengthen our autonomy and ensure the highest quality standards.
At the intersection of time-honored watchmaking expertise and the dynamic pulse of startup culture, our team stands unique. We seamlessly blend profound knowledge with an unwavering entrepreneurial spirit. It's this synergy that drives us to constantly innovate, ensuring BA111OD remains at the forefront of horological evolution. Join us on a journey through the minds that tick behind every timepiece.