WELCOME TO THE BA111OD WORLD!

BA111OD is one of the best kept secrets in Switzerland, adopted by many industry insiders. We produce spectacular wrist machines for connaisseurs who like to get off the beaten track at never before seen prices in the high end industry.

We are proud to do things differently.

#SHAKETHESAPIN

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OUR JOURNEY SO FAR

From the idea of a business model to the creation of a brand.

A CUSTOMER-CENTRIC APPROACH

We-COMMERCE

The brand's objective is to share a true passion for Swiss mechanical watches by making them accessible. This price positioning is made possible thanks to the unique economic model created by the founder of the brand: we-commerce, the community evolution of e-commerce putting the consumer at the center of the brand. Without any compromise on quality of course!

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HEROES OF THE WATCH INDUSTRY

At BA111OD we celebrate the true heros of the Swiss Watch Industry. We challenge a business model where the real people who produce the watch, the suppliers, and those who pay for everything, including the salaries of all brands' employees are largely unknown, if not ignored.

SUPPLIERS

Thomas Baillod's family has been living in the heart of Swiss Watch Valley for generations, but he is the first one to put their own name on a dial. A lot of his friends and family still work for the watch industry today therefore it is a world he knows in and out and thrives to support.

We are very proud to be surrounded by highly qualified talented experts!

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"CENTRAL" Consumer

We often talk about the end-consumer. The silent person at the end of the table that nobody knows, who picks up the bill and pays for everyone. At BA111OD, consumers are at the heart of our business model.

We trust our customers. They are the ones sharing their experiences and recommending our watches: they should therefore be rewarded for that.

DISCOVER OUR COMMUNITY
THEY ARE TALKING ABOUt us
BA111OD TEAM

A dynamic team of entrepreneurial professionals working together to write the next Chapters of the BA111OD story.

"Dream big" is our inspiration and "Play hard" our daily goal!