#SHAKETHESAPIN

We are proud to do things differently.

#SHARETHEPASSION

OUR ROOTS

Our original goal was not to create a watch brand, but to rethink the distribution model by inventing "we-commerce": a bridge between commerce and e-commerce.

OUR MISSION

Our core mission revolves around igniting a passion for Swiss mechanical watchmaking and ensuring that its exceptional craftsmanship is widely accessible.

OUR NAME

An authentic conversation catalyst, with pronunciation left to your discretion. This is a homage to our founder Thomas Baillod's family name, embracing the digital age through the number 111.

Thomas Baillod, founder & CEO of BA111OD
A LETTER FROM OUR FOUNDER

Greetings, I am Thomas Baillod, the founder and CEO of BA111OD. Welcome to the world of inclusive watchmaking! BA111OD is a Swiss Neuchâtel startup that was founded in 2019 with the aim of reimagining the conventional distribution business model.

Our mechanical Swiss Made watches are assembled by our watchmaker, Rebecca, in our workshop in the center of Neuchâtel. It's an honor to be in the league of legendary industry partners such as Olivier Mory and Soprod. Our vision? To grace your wrists with unparalleled quality, at prices that defy industry norms.

Explore our website to learn more about our unique "we-commerce" approach!

Sincerely,

Thomas

OUR STORY

BA111OD, founded in 2019 by Thomas Baillod, is a Swiss watch company that does things differently. Growing up surrounded by industry leaders, Thomas pursued studies in international economics and international relations. With experience in various independant watch companies, Thomas gained extensive knowledge of the watchmaking industry becoming an expert in international distribution.

Dissatisfied with outdated traditional business models, Thomas created BA111OD as a laboratory to test his innovative, customer-centric distribution approach. The company uses a "phygital" model called "we-commerce", which combines both physical and digital sales, centering on customer experience and fair margins.

MORE TO EXPLORE

WATCHMAKING

Find out about our workshop, nestled in the vibrant center of Neuchâtel. Gain insights into our in-house expertise, as well as our cherished collaborations with local suppliers, which we take immense pride in showcasing and celebrating.

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INNOVATION

Since our revolutionary distribution system's 2019 debut, BA111OD has consistently challenged the industry norms. Our dedication to innovation makes us a horology trailblazer and a true ideas lab.

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COMMUNITY

Discover and share your enthusiasm for the intricate world of timepieces, revel in the exceptional advantages that await you, and become a part of our thriving BA111OD Afluendor Community of passionate watch aficionados!

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BA111OD HQ

Our team is based in two sites in Neuchâtel, Switzerland, the city of watchmaking excellence. We control the entire creative process internally, from design to after-sales service and logistics, allowing us to strengthen our autonomy and ensure the highest quality standards.