Discover the World of BA111OD
Discover the World of BA111OD
What does it mean to redefine Swiss watchmaking? How can centuries of heritage and craftsmanship meet bold innovation? At BA111OD, founded in 2019, we’ve set out to answer these questions by disrupting the traditional luxury watchmaking scene.
Rooted in Neuchâtel, a region steeped in horological history, BA111OD combines cutting-edge design with Swiss precision. Guided by the core values of audacity, know-how, and authenticity, we embrace a bold vision: to democratize watchmaking without compromising on excellence.
How do we achieve this? By blending the Baillod family’s 250-year legacy with Neuchâtel craftsmanship and a dynamic, community-first ethos. The result is high-end timepieces that remain accessible to all who dare to explore authentic and daring luxury.
A Legacy of Watchmaking
OUR STORY
Founded in 2019, BA111OD builds on over 250 years of Baillod family watchmaking in Neuchâtel, transforming this long-standing know-how into a bold, contemporary expression of Swiss watchmaking. Guided by our values of Authenticity, Daring, and Expertise, we create timepieces that honour where we come from while deliberately pushing the limits of what a modern watch brand can be.
The Art Behind the Watches
CRAFTSMANSHIP
At BA111OD, craftsmanship is at the heart of everything we do. Our designs are created in-house, reflecting our commitment to originality and precision. In the heart of Neuchâtel, our skilled watchmakers father and daughter team, Regi and Rebecca personally assemble our timepieces with care.
We are proud to collaborate with prestigious partners such as BCP Tourbillon, Soprod, and Ateliers Blandenier, whose expertise elevates our watches to the highest standards of Swiss horology. This unique combination of in-house craftsmanship and collaboration ensures every BA111OD watch is a true masterpiece.
BEYOND THE DIAL: STORIES THAT INSPIRE
Explore the world behind BA111OD with Beyond the Dial, our dedicated blog for watch enthusiasts and curious minds alike. Dive into a range of topics, from the artistry of Swiss watchmaking and behind-the-scenes insights into our collections, to broader discussions about the heritage, innovation, and culture that shape the industry.
Stay connected to the stories that define our brand and the passion that drives us to innovate while honoring tradition.
#SHARETHEPASSION
CLUB 11:10
At BA111OD, Club 11:10 is at the heart of everything we do. From passionate watch enthusiasts to curious newcomers, we have built a vibrant community that goes far beyond a traditional brand and customer relationship.
Members of Club 11:10 do not just wear our watches, they shape the story with us. They share their love for Swiss craftsmanship, their belief in authentic connections, and their desire to rethink how watchmaking is experienced.
Through exclusive experiences, dynamic online exchanges, and meaningful collaborations, Club 11:10 is a place where everyone can live and share their passion for watches.
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BA111OD HQ
Our team is based in the heart of Neuchâtel, Switzerland, the city of watchmaking excellence. We control the entire creative process internally, from design to after-sales service and logistics, allowing us to strengthen our autonomy and ensure the highest quality standards.
From our rich heritage and meticulous craftsmanship to our vibrant community and bold innovations, BA111OD represents the fusion of tradition and modernity. Explore the stories, expertise, and passion that make BA111OD more than just a watch brand, it’s a movement redefining Swiss watchmaking.
Join us on this journey and discover how we’re shaping the future of horology while honoring its timeless roots.