With BA111OD & Neuchâtel Tourism

Live Watchmaking from the Inside

Enter the world of Swiss mechanical excellence—where heritage, craft, and human connection meet.

The Experience
Step into the beating heart of Swiss watchmaking.

From assembling your own timepiece to walking the historic streets of Neuchâtel, the Watch Explorer experience offers an unforgettable immersion into the world of watchmaking.

In partnership with Neuchâtel Tourisme, BA111OD invites you on an exclusive journey that blends craftsmanship, storytelling, and human connection.

What's included?

Assemble your own watch

Take a seat at the workbench and, guided by one of BA111OD’s expert watchmakers, assemble your timepiece—dial, hands, casing. A rare, intimate moment inside our in-house atelier.

Private historical tour of Neuchâtel

Explore the lesser-known secrets of Neuchâtel’s watchmaking legacy, with a local guide leading you through iconic landmarks and historical anecdotes, including the Baillod family's deep horological roots dating back to 1775.

Exclusive lunch with Founder

Enjoy a personal lunch in BA111OD’s salon with founder and CEO Thomas Baillod. Discover his bold vision, his journey, and the spirit behind the brand.

Booking Info

🕒 Experience duration: ~5 hours

📍 Location: Neuchâtel, Switzerland

🎟 Price: From CHF 1250.– (includes a semi-open automatic skeleton watch)

📅 Availability: Starting May 2025 – Limited spots

Reserve your place now.

Select your watch, pick a date, and get ready for a once-in-a-lifetime experience.

👉 Booking open. Limited availability.