A connected glass
With the first connected glass of the industy, our Chapter 4 models include the NFC technology in a fully mechanical watch.
T.V.D.
THE VEBLEN DILEMMA
The name of Chapter 4.1 & 4.5 "The Veblen Dilemma" was chosen as a nod to the Veblen effect. Named after the economist and sociologist Thorstein Veblen (1857-1929), it refers to the snobbery which considers that the high price of a luxury good makes it more desirable. And conversely, that an accessible price necessarily corresponds to a lower intrinsic value. BA111OD, with its tourbillon, poses a real dilemma.
MEET THE TRUE HEROES
"In 2016, when we decided to launch BCP Tourbillons, it was this heritage that we wanted to sublimate: to show that it is possible to make even "Haute Horlogerie" (the tourbillon is a bit of a standard-bearer) at a reasonable price and that to do so there was no need to call on Asian suppliers."
OLIVIER MORY![]()
BCP Tourbillon Co-Founder
"Our motto, industrial performance and 100% Swiss Made at the service of prestigious brands. Our vision is to accompany our partners who share the same values as us in the creation and manufacture of products in Switzerland."
EMERIC CHOPARD![]()
ISEOTEC Director
"A strap not only dresses up and completes the watch, but also gives a unique style and character to the wearer of the timepiece. It has become natural for me to choose my bracelet according to the moment, the occasion or simply the mood of the day."
MIGUEL BOLEA MORENO![]()
DEVELOP YOUR WATCH Founder
"Derdiedas the 3 ddd of volume! To create is to live twice!"
CLAUDIO ORLANDO![]()
DERDIEDAS Founder
