BA111OD is both a concept and a watch born from an asymmetrical perspective. Re-thinking the watch distribution paradigm was the starting point of its Swiss founder. It materialized into a beautiful watch and an innovative community project, expanding from Switzerland to the world. We are proud to count 2/3 of our 600+ customers (we call them Afluendors) being from the french part of Switzerland.

THE WATCH: Wearing a BA111OD watch, you will experience an automatic movement with double oscillator and 47 jewels, a domed sapphire crystal with double anti reflective coating, Côtes de Genève finishing, applied indexes and an amazing feeling of 3D effect that will start many conversations with your friends. We decided to rotate the movement by one hour to give the watch an asymmetrical twist. The Côtes de Genève, the bridge and the different lines in the watch are meant to rebalance the design and make asymmetry look harmonious.

The 43mm case in 316L steel offers a subtle alternation of brushed and polished finishing, with a see-through case back. All our watches are numbered and have 2-year international warranty, performed here in Neuchâtel, Switzerland.


  • Chapter 1.1 Silver
    Chapter 1.1 Silver
    Regular price
    SFr. 360.00

    Taxes calculated at checkout

    Sale price
    SFr. 360.00

    Taxes calculated at checkout

  • Chapter 1.2 Blue
    Chapter 1.2 Blue
    Regular price
    SFr. 360.00

    Taxes calculated at checkout

    Sale price
    SFr. 360.00

    Taxes calculated at checkout

  • Chapter 1.3 Bicolor
    Chapter 1.3 Bicolor
    Regular price
    SFr. 360.00

    Taxes calculated at checkout

    Sale price
    SFr. 360.00

    Taxes calculated at checkout

BA111OD watch in 3D and AR

Willing to see the watches in 3D or try them in augmented reality?

Try it now


We are thrilled to welcome you on the BA111OD website and hope you will enjoy our watches as much as our concept. Purchase is only possible if you're recommended by an existing Afluendor. No recommendation? You may find tokens on our Facebook group. Write us at contact@ba111od.com or directly chat with the founder here.

 Price: 360 swiss francs + VAT. VAT included, this corresponds to CHF 388 in Switzerland, approx. US$370 in USA and about Euro €400 in EU. Free shipping and 2 years intl warranty.  Note that we work on a "first come, first served" base.


>  1/3  >

I had the pleasure of both ordering and receiving my watch under this new concept. At every stage of the process have I seen an attention to detail and personal communication from Thomas, to update us during the journey. Upon receiving the initial order, the quality and uniqueness of the watch was outstanding and convinced me to re-order the other models. I am so impressed by the packaging of the watches which makes it look far more expensive than the amazing price they are available for.

Peter Defty, London

>  2/3  >

It was worth the wait! In times where we receive bad news every day from all the media, today I received some news that made my day: My spectacular BA111OD watch arrived, including my second watch as a gift for having validated my 4 tokens before the delivery of my watch. Sometimes pictures can be misleading; in reality, the BA111OD exceeded my expectations!

Alvaro Lorenz, Mexico

>  3/3  >

I was first seduced by the beauty of the watch, but ended up buying it for the ingenuity of its concept. And the concept works! Spend a dinner with friends and you'll see the power of attraction of this watch and what being an Afluendor means. Do I usually buy watches online? No, but when Thomas answers your email with his personal mobile phone in his signature, you trust the person and his ambitious concept.

Jean-Louis Borlier, Switzerland

This is not a brand, it is a concept first.

That's why we chose a brand logo that can't be pronounced. It is not about us. It is about you!

The watches are real, and they are beautiful. But our initial idea was to challenge the traditional distribution model and develop a new concept that puts you, our ambassadors, at the center and not as the last mile of the distribution process. We call them Afluendors (Ambassador, Influencer & Vendor). By acquiring one of our watches, you will become part of the Afluendor community. Together with your watch, you will also receive 4 rights of sales (tokens). All future customers seeking to buy a BA111OD watch afterward will then have to look for an Afluendor who cedes them one right.

Once you will have converted your 4 tokens into sales, you  can choose an extra watch of your choice from the same Chapter, free of cost. (Afluendor program valid as long as stock available, limited to 9999 pieces per model). You are the Afluendor. You decide what you want to do and who deserves to wear a BA111OD watch.


They talk about our concept

PME Magazine, October 2019

Watch Trade Academy

Published in Business Montres, Oct. 15th, 2019

Hands on - from Ariel Adams


BA111OD Office

Rue des Moulins 51

2000 Neuchâtel


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