A WATCH BORN FROM A CONVICTION
BA111OD is both a concept and a watch born from an asymmetrical perspective. Re-thinking the watch distribution paradigm was the starting point of its Swiss founder. It materialized into a beautiful watch and an innovative community project, expanding from Switzerland to the world. We are proud to count 2/3 of our 600+ customers (we call them Afluendors) being from the french part of Switzerland.
THE WATCH: Wearing a BA111OD watch, you will experience an automatic movement with double oscillator and 47 jewels, a domed sapphire crystal with double anti reflective coating, Côtes de Genève finishing, applied indexes and an amazing feeling of 3D effect that will start many conversations with your friends. We decided to rotate the movement by one hour to give the watch an asymmetrical twist. The Côtes de Genève, the bridge and the different lines in the watch are meant to rebalance the design and make asymmetry look harmonious.
The 43mm case in 316L steel offers a subtle alternation of brushed and polished finishing, with a see-through case back. All our watches are numbered and have 2-year international warranty, performed here in Neuchâtel, Switzerland.
DESIGNED BY A SWISS STARTUP - BA111OD was created by Thomas Baillod, a watch industry expert & veteran who has worked for more than 15 years within the Swiss watch industry, as international sales director for several renown independent brands.
TRANSPARENCY ON ORIGIN - Unlike most brands, we chose to be totally transparent on the origine of ours components. To let enjoy you so much technical design and refinement at this price, the watches are assembled in China and made out of the finest components, outsourced to the best suppliers working since decades for the watch industry there. Every BA111OD watch goes through a final quality control at our office in Neuchâtel before being shipped to our customers worldwide.
DISCOVER OUR COLLECTION
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Chapter 1.1 Silver
- Regular price
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SFr. 360.00
Taxes calculated at checkout
- Sale price
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SFr. 360.00
Taxes calculated at checkout
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Chapter 1.2 Blue
- Regular price
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SFr. 360.00
Taxes calculated at checkout
- Sale price
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SFr. 360.00
Taxes calculated at checkout
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Chapter 1.3 Bicolor
- Regular price
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SFr. 360.00
Taxes calculated at checkout
- Sale price
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SFr. 360.00
Taxes calculated at checkout
Willing to see the watches in 3D or try them in augmented reality?
Try it nowAVAILABLE ON SELECTED WRISTS. EXCLUSIVELY
We are thrilled to welcome you on the BA111OD website and hope you will enjoy our watches as much as our concept. Purchase is only possible if you're recommended by an existing Afluendor. No recommendation? You may find tokens on our Facebook group. Write us at contact@ba111od.com or directly chat with the founder here.
Price: 360 swiss francs + VAT. VAT included, this corresponds to CHF 388 in Switzerland, approx. US$370 in USA and about Euro €400 in EU. Free shipping and 2 years intl warranty. Note that we work on a "first come, first served" base.
Testimonials
This is not a brand, it is a concept first.
That's why we chose a brand logo that can't be pronounced. It is not about us. It is about you!
The watches are real, and they are beautiful. But our initial idea was to challenge the traditional distribution model and develop a new concept that puts you, our ambassadors, at the center and not as the last mile of the distribution process. We call them Afluendors (Ambassador, Influencer & Vendor). By acquiring one of our watches, you will become part of the Afluendor community. Together with your watch, you will also receive 4 rights of sales (tokens). All future customers seeking to buy a BA111OD watch afterward will then have to look for an Afluendor who cedes them one right.
Once you will have converted your 4 tokens into sales, you can choose an extra watch of your choice from the same Chapter, free of cost. (Afluendor program valid as long as stock available, limited to 9999 pieces per model). You are the Afluendor. You decide what you want to do and who deserves to wear a BA111OD watch.
PRESS
They talk about our concept
PME Magazine, October 2019
How traditional distribution is shifting paradigm and why Baillod, the founder of BA111OD, who also created the Watch Trade Academy, has decided to launch a watch "brand" to experience disruptive ways of selling?
This exclusive interview has been given to PME Magazine, a famous economic magazine published here in Switzerland. Read the article (in french) here:
https://www.pme.ch/entreprises/2019/10/09/horlogerie-lacheteur-devient-vendeur
or the google translation here:
https://translate.google.com/translate?sl=fr&tl=en&u=https%3A%2F%2Fwww.pme.ch%2Fentreprises%2F2019%2F10%2F09%2Fhorlogerie-lacheteur-devient-vendeur
The knowledge taught in his Masterclass has inspired the whole BA111OD concept. Learn more about the academy here:
Published in Business Montres, Oct. 15th, 2019
Thanks to Gregory PONS for highlighting the launch of the BA111OD concept watch in Business Montres. Indeed, the production of the first 333 pieces was financed in 36 hours only, for this first ever watch launched on LinkedIn exclusively!
English translation of the text:
“BA1110D : this new brand, imagined by the consultant Thomas Baillod (hence the somehow convoluted name, voluntarily worked to be unpronounceable), proposes a watch that is less a watch than a "concept" intended to validate by experience a certain number of intuitions concerning one of the possible futures of watch distribution.
We can focus on this watch, which does not fail to assert a fine watchmaking personality at a ridiculous price, or focus on its "collaborative" approach - apparently ratified by the public in the hours that followed the official launch of the campaign...”
Hands on - from Ariel Adams
The famous editor-in-chief from aBlogtoWatch reviewed the BA111OD watch and its disruptive distribution concept.
Read the full article here.
