On this special date, 11.10, we launch a new chapter: a watch that adorns itself for the occasion with sparkles and light. The bezel is set with 68 diamonds of a special type, as disruptive and pioneering in watchmaking as is BA111OD. These diamonds are "laboratory grown", made by man, defying nature to obtain the same characteristics, the same hardness and the same brilliance. Sixty-eight wonders on a bezel with a slightly refined diameter, going from 43 to 42 mm. The case is also evolving, its entirely polished steel becoming more curved and more feminine.

The dial is available in deep blue aventurine with starbursts or in white mother-of-pearl, surrounded by a frosted decoration that discreetly sparkles under. Below, BA111OD's signature double oscillator fascinates with its mechanical ballet, beating the measure of precious time. And, surprisingly, the seconds hand has preferred to retire before the eternity of the set bezel.

BA111OD is an innovative watchmaking project based on the Afluendor concept: a collaborative and phygital approach that is revolutionising the Swiss watch industry through a new vision of distribution and community engagement.

Wearing a BA111OD watch, you will experience an automatic movement with double oscillator and 47 jewels. You will enjoy a domed sapphire crystal with double anti reflective coating, Côtes de Genève finishing, applied indexes and an amazing feeling of 3D effect that will start many conversations with your friends.

We decided to rotate the movement by one hour to give the watch an asymmetrical twist. The Côtes de Genève, the bridge and the different lines in the watch are meant to rebalance the design and make asymmetry look harmonious.

Unlike most brands, we chose to be totally transparent on the origin of our components. To let enjoy you so much technical design and refinement at this price, the watches are assembled in China and made out of the finest components, outsourced to the best suppliers working since decades for the watch industry there. Every BA111OD watch goes through a final quality control at our office in Neuchâtel before being shipped to our customers worldwide. 

How traditional distribution is changing paradigm and why Thomas Baillod, the founder of BA111OD, who also created The Watch Trade Academy, decided to launch a "brand" to experiment with disruptive sales patterns ?

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