a new vision of watchmaking & community engagement

WELCOME TO BA111OD

Great to see you here ! This website is where you can learn more about our concept, products and team. However, we do not sell our watches on this website. Should you wish to acquire one of our timepieces, you will need to visit the BA111OD community. An application where you can find, engage and even meet with our customers. We call them "Afluendors".

At BA111OD, being customer centric is not just a marketing statement. The concept is in our Afluendors’ hands, they animate the community and are the ones providing rights to purchase our products.

Why ? At BA111OD, we believe in our customers, they will tell the truth about their experience. THEY are in charge !

ACCESS THE BA111OD COMMUNITY

DISCOVER OUR COLLECTIONS

SEE ALL OF OUR PRODUCTS

CHAPTER 1

Wearing a BA111OD watch, you will experience an automatic movement with double oscillator and 47 jewels. You will enjoy a domed sapphire crystal with double anti reflective coating, applied indexes and an amazing feeling of 3D effect that will start many conversations with your friends. We decided to rotate the movement by one hour to give the watch an asymmetrical twist. The bridge and the different lines in the watch are meant to rebalance the design and make asymmetry look harmonious.

Unlike most brands, we chose to be totally transparent on the origin of our components. To let enjoy you so much technical design and refinement at this price, the watches are assembled in China and made out of the finest components, outsourced to the best suppliers working since decades for the watch industry there. Every BA111OD watch goes through a final quality control at our office in Neuchâtel before being shipped to our customers worldwide. 

LEARN MORE ABOUT OUR CONCEPT

Chapter 2

Last October, 11th, we launch a new chapter: a watch that adorns itself for the occasion with sparkles and light. The bezel is set with 68 diamonds of a special type, as disruptive and pioneering in watchmaking as is BA111OD. These diamonds are "laboratory grown", made by man, defying the nature to obtain the same characteristics, the same hardness and the same brilliance. Sixty-eight wonders on a bezel with a slightly refined diameter, going from 43 to 42 mm. The case is also evolving, its entirely polished steel becoming more curved and more feminine.

The dial is available in deep blue aventurine with starbursts or in white mother-of-pearl, surrounded by a frosted decoration that discreetly sparkles under the domed sapphire crystal. Below, BA111OD's signature double oscillator fascinates with its mechanical ballet, beating the measure of precious time. And, surprisingly, the seconds hand has preferred to retire before the eternity of the set bezel.

LEARN MORE ABOUT LABORATORY GROWN DIAMONDS

HOW caN I BUY A WATCH ?

WE SELL EXCLUSIVELY THROUGH OUR CUSTOMERS

FIND A RIGHT OF PURCHASE

They talk about us !

PRESS ARTICLES

How traditional distribution is changing paradigm and why Thomas Baillod, the founder of BA111OD, decided to launch a "brand" to experiment with disruptive sales patterns ?

READ MORE ARTICLES

BEHIND THE SCENES

Get to know the BA111OD team and their associates.

MEET THE TEAM

VISIT OUR OFFICE

RUE DES MOULINS 51 - 2000 NEUCHÂTEL, SWITZERLAND

CONTACT US

BY PHONE CALL OR TEXT : +41 (0) 79 446 18 38

BY EMAIL : contact@ba111od.com