« My original goal was not to create a watch brand, but to rethink the distribution model by inventing what I used to teach in universities and that I called "we-commerce": a bridge between commerce and e-commerce. Put into practice at BA111OD, this innovative business model allows us to offer the best of Swiss watchmaking at a price never seen in the industry. »
Thomas Baillod, Founder and CEO of BA111OD
Who would you trust more? A sponsored influencer or a genuine client who purchases his/her watch and shares the passion?
At BA111OD we trusts our customers. They are the ones to speak about our watches and their experiences with us. They meet virtually and in real life thanks to our interactive App. They can publish, spread the word and can even share rights of purchase.