Chapter 7

Chapter 7

      5 products

      BA111OD has made a name for itself by democratizing fine watchmaking. It now returns to the sources of what made its first success with a very accessible, unprecedented collection, unfolded in the 7th Chapter of its young history. "It is time for us to propose a timepiece again that can appeal to the widest audience. Through its aesthetics and style, through its quality and the care taken in its finishes, through its price. A Swiss-made model created to be worn by all," explains Thomas Baillod.

      Chapter 7.2 Swiss Made automatic watch blue dial
      Chapter 7.1 Swiss Made automatic watch silver white dial
      Chapter 7.2 Swiss Made automatic watch blue dial
      Chapter 7 watch design
      Pure elegance

      A true homage to modern aesthetics, with balanced lines and subtle details reflecting the essence of urban life, Chapter 7 is designed by Liliane Murenzi, the Senior Designer of the brand. "The idea with this line was to create a timepiece as a basic element: easy to wear, affordable, adopting the beloved color codes of the brand, as well as the iconic crown, positioned at 4 o'clock."


      Featuring elite suppliers like Soprod, who furnish the exquisite automatic movement P024, each piece of our Chapter 7 is meticulously assembled in our Neuchâtel atelier by the skilled hands of our watchmaker, Rebecca Jossen.

      Chapter 7 Swiss Made watchmaking expertise atelier Rebecca Jossen
      Swiss Made Watchmaking Automatic Chapter 7