#ROOTS

BA111OD STORY

250 YEARS OF BAILLOD FAMILY WATCHMAKING LEGACY

This is the story of a family whose name has crossed centuries of Swiss watchmaking. First traced in 1341 in a stained-glass window in Môtiers in the canton of Neuchâtel, the Baillod name enters the watchmaking records in 1775 and has never quite left.

Today, it continues with BA111OD, still anchored in Neuchâtel, still obsessed with mechanical creation, and now rewriting the rules of what Swiss watchmaking can be.

250 YEARS

7 KEY MOMENTS

The Baillod name appears in the region as early as 1341, in a stained-glass window in the church of Môtiers in Val-de-Travers a first, non-watchmaking trace of the family. Centuries later, in 1775, the name enters the watchmaking records of the canton of Neuchâtel, marking the beginning of a story that now spans 250 years of Baillod watchmaking.

250 YEARS

7 KEY MOMENTS

The Baillod name appears in the region as early as 1341, in a stained-glass window in the church of Môtiers in Val-de-Travers a first, non-watchmaking trace of the family. Centuries later, in 1775, the name enters the watchmaking records of the canton of Neuchâtel, marking the beginning of a story that now spans 250 years of Baillod watchmaking.

A Pocket Watch From The End of the 19th Century

Among the rare pieces found in the archives lies a pocket watch by Charles Baillod, dating from the end of the 19th century. A physical testimony that the Baillod name didn’t just appear in documents it created real objects, carried, worn and passed on.

#SHARETHEPASSION

THOMAS BAILLOD, IN HIS OWN WORDS

#SHARETHEPASSION

THOMAS BAILLOD, IN HIS OWN WORDS

In this video shot with Patrick Fischer, Thomas shares his story in a personal, unfiltered way — from growing up with the Baillod name in Neuchâtel to his path through the watch industry and the decision to do things differently with BA111OD.

THE BIRTH OF BA111OD

In 2019, Thomas Baillod, a native of La Chaux-de-Fonds and part of Neuchâtel’s rich horological history, launched BA111OD from his garage. Initially intended as an experimental platform to revolutionize watch distribution, BA111OD quickly grew into a full-fledged brand.

 

BA111OD redefines watchmaking with We-commerce, a customer-centric model that combines traditional and digital approaches. Founded by Thomas Baillod, this innovative concept optimizes distribution by cutting unnecessary costs and prioritizing the customer experience. At its core is the Community, where passionate customers become ambassadors, influencers, and vendors.

ORIGINS OF WE-COMMERCE

DISCOVER OUR COMMUNITY

A LEGACY OF PASSIOn

BA111OD does not replicate the past.

It builds upon it with a contemporary, disruptive spirit: tourbillons made accessible, collaborations with local artisans, and a community-driven model that challenges the industry status quo.

250 years of Baillod watchmaking is not a conclusion.

It is the beginning of our next chapter.

#SHARETHEPASSION