BA111OD: A Trilogy to Celebrate Five Years of Authenticity, Daring, and Expertise

Neuchâtel, December 11, 2024 – Five years ago, in the canton of Neuchâtel, a new chapter in Swiss watchmaking began. Thomas Baillod launched BA111OD, a daring brand relying exclusively on LinkedIn to market its first watches. Since then, BA111OD has disrupted the industry, establishing itself as a key player in Swiss watchmaking. This year, to celebrate its fifth anniversary, as well as its deep connection to the canton of Neuchâtel, where it originated, the brand is unveiling a limited-edition trilogy: three exceptional timepieces designed and created in the canton of Neuchâtel, the cradle of Swiss watchmaking. A true immersion into the heart of a métier d’art, this series highlights the region's richness through three acts, each dedicated to iconic symbols enhanced by miniature acrylic paintings. These creations also incorporate the prestigious tourbillon complication, showcasing the brand’s technical and artistic excellence. This unique trilogy celebrates the authenticity, daring, and exceptional expertise that define BA111OD, while paying tribute to the artistic and watchmaking heritage of the canton of Neuchâtel.

“Authenticity, daring, and expertise: these values inspire us daily and deeply resonate with Neuchâtel's heritage. With this trilogy, we celebrate not only our five years of existence but also everything this canton represents to us.”

– Thomas Baillod, Founder of BA111OD