Neuchâtel, August 2024 – On the occasion of the new season, BA111OD unveils the expansion of its iconic line, CHPTR_Δ, characterized by an asymmetrical reading of time. This advancement, exclusively offered by the brand, remains a unique achievement in the watchmaking market. Following the success of last year's world premiere of this in-house complication displaying the time in a hypocycloidal manner in a 44mm version, the young brand is responding to growing demand by introducing four models with a 40mm diameter, offering a variety of styles: a two-tone design in steel with yellow gold PVD coating, an anthracite version with or without a bezel set with natural black diamonds, and a classic steel model, similar to the bestseller of the 44mm line. The result of a collaboration with Olivier Mory, the renowned watchmaker from La Chaux-de-Fonds, these timepieces ingeniously combine a circular minute display with a hypocycloidal hour presentation, symbolized by a raised triangle on the foreground of the dial. This revolutionary approach transforms time reading into a choreographed experience, capturing an alternative temporality that reflects the perpetual movement of life.

The CHPTR_Δ models are now available for pre-sale on the brand's website: www.ba111od.com, on the Community App, or at one of the official points of sale, starting at CHF 2600.