OPTIMISM FOR WATCH COMPANY BA111OD
Neuchâtel, January 2023 - Bright prospects for young watch brand BA111OD, as it has just finished 2022 by
doubling its revenue, in a segment that remains relatively growing for many brands. This result is explained
by the success of its innovative business model, we-commerce. The brand also succeeded in a unique
fundraising round: Brand customers, friends, and watch enthusiasts... so many "sponsors" who invested
more than CHF 900,000 in just a few days, in response to a single LinkedIn post by Thomas Baillod!