CHPTR_Δ
LABEL NOIR LIMITED EDITION
PRESS MATERIAL
CHPTR_Δ LABEL NOIR
Neuchâtel, May 2024 – Opening new horizons in the world of personalized luxury watchmaking, BA111OD collaborates with Label Noir to unveil the CHPTR_Δ.5 Label Noir Limited Edition (pronounced Chapter Delta) in an exclusive series limited to 111 numbered pieces. In this collaboration, the Geneva-based customization house has reimagined the Neuchâtel watchmaker's complication, adorning it with deep black tones that alternate between glossy and matte finishes in an elegant play of light, accented by a zesty green. This green delicately enhances the numerals and hour markers, the minute hand, and the stitching on the textile strap, subtly elevating the asymmetric reading of time. This unique interpretation of time, combining a circular minute display with a hypocycloidal hour display, transforms time-telling into a choreographic experience, capturing an alternative temporality that embodies the carousel of life.
This exclusive series of 111 numbered pieces of the CHPTR_Δ.5 Label Noir Limited Edition is now available for pre-order on the brand's website: www.ba111od.com, on the Community App, or at one of the official experience points, at a price of CHF 2950.-