Neuchâtel, May 23, 2023 - Following the big success of its first tourbillon, Chapter 4.1, The Veblen Dilemma*, which has sold more than 600 pieces to date, and in response to recurring demand, BA111OD announces the launch of its 40mm version. This bestseller - entirely designed and produced in Switzerland, with the renowned watch designer Olivier Mory - integrates NFC technology into the watch glass. A feat that the brand was the first to offer.

In response to numerous requests, BA111OD introduces the all-new 40mm case size for the Chapter 4.5 "The Veblen Dilemma "* Tourbillon, offering a perfectly unisex design. This versatile size ensures that both men and women can enjoy the elegance and sophistication of this extraordinary watch.