Founded in Neuchâtel, BA111OD is a Swiss watch brand known for combining bold design, mechanical watchmaking, and a fresh approach to Swiss Made timepieces.

Created in partnership with EHL Hospitality Business School, this special edition collection celebrates 100 years of AEHL through three distinctive watches designed as lasting reminders of the connections, memories, and milestones shared beyond EHL.

Chapter 7 chronometer frost blue

Available on rubber strap or stainless steel bracelet with micro-adjustment system.

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chapter 7 Chronometer absolute blue

Available on rubber strap or stainless steel bracelet with micro-adjustment system.

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chapter 8 Moonphase white

Available on Saffiano leather strap with blue stitching.

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Featuring exclusive details such as the pink seconds hand and engraved rotor, each model brings together Swiss watchmaking and a meaningful tribute to the EHL alumni community.

The collection includes the Chapter 7 Chronometer in Absolute Blue and Frost Blue, as well as the Chapter 8 Moonphase with a white dial, dark accents, and a leather strap with blue stitching.

All profits from this edition will be donated to the EHL charity.

Pre-orders open from March 19 to May 31, 2026.

Deliveries expected from September 2026.

100 Years of AEHL

In 2026, AEHL celebrates 100 years of its alumni network. A century of connections, friendships, and shared journeys beyond EHL. More than a celebration, this milestone pays tribute to a global community that continues to grow, support, and inspire long after graduation.

Watchmaking expertise
Independent Watch brand

All BA111OD watches are designed and assembled in-house in the center of Neuchâtel, Switzerland, where the brand brings together design, technical development, and final assembly under one roof.