More than a year and a half after the launch of our concept, with the support of over 2000 clients, as of 80% from Switzerland, we decide to write our third Chapter from the swiss Jura mountains.

A watch release based on a design, a first.

We launched this new model on March 25th based on a picture only. The first batch, composed of 111 units, was sold out within 6 days only ! We are extremely thankful to our the customers who succeded in ordering first. We are now unveiling the real watch and still have approx. 60 pieces on pre-order at this special price. Be quick !

At a price never seen before in the Swiss watch industry.

Swiss brands using similar movement, components and quality usually sell such timepieces close to CHF 2'000.- . Outsiders claiming to disrupt the industry by offering unbeatable prices, sell it over a thousand CHF.

We do not pretend to disrupt, we just do it. Pre-order your Chapter 3  with the special launch price of CHF 495.- (+VAT). Delivery: October 2021.

Unveiling the beauty

What an emotion when we assembled the watch parts end of June at our senior swiss watchmaker workshop here in Neuchâtel... and finally saw the Chapter 3 in real. It was love at the first sight!

Faithful to our design, you will find all the BA1110D codes in this new Chapter: asymmetry with the crown at 4 o'clock, a classic but contemporary 42 mm case with a domed sapphire crystal, iconic hands, and a dial with Côtes de Genève with a subtle asymmetrical openwork. It allows to admire the skeletonized Swiss automatic movement... obviously indicating 11:10. 


42mm, stainless steel 316L anti allergic with gun metal PVD treatment - open back


STP6-15 - automatic and skeleton movement with 26 jewels


44 hours


vertical Côtes de Genève


domed sapphire crystal with double anti reflective coating


at 4 o'clock, engraved with the logo BA111OD




medium size, genuine leather & deploying buckle


All of our models benefit from free worldwide shipping through DHL. Your timepiece is shipped the same day your order is placed.


You have 14 days from the date of reception to change your mind. For us to refund your watch, please send it back to us in its original state and packaging.


All of our watches are numbered and all of our prices include our 2-year international watch warranty, starting from the date of purchase.

BA111OD - Watchmaking 4.0

The founder of BA111OD - Thomas Baillod - is a veteran from the swiss watch industry. After spending 15 years in the worldwide markets, building distribution networks for several prominent swiss brands, he decided to launch his own watch concept to prove his new vision of watchmaking, truly centered on consumers. Through the Afluendor concept, the "end" consumers are becoming "central". He/she is in command of the brand and can exchange within the dedicated BA111OD Community App.

Launched on October 11th 2019, BA111OD has achieved a tremendous growth and met a spectacular success in the french part of Switzerland, heart of the watchmaking knowhow, with over 2'000 customers. This third chapter is meant to bring authentic Swiss excellence on the wrist of watch lovers at a price never seen before.