Neuchâtel, August 20, 2025 - There are watches that follow time. And those that set the pace.

This season, BA111OD unveils a new collection of seven automatic models - four three-hand and three moonphase watches - that bring the essentials back to the forefront: clean design, reliable Swiss mechanics, and fair pricing.

Elegant without nostalgia, technical without ostentation: these pieces strike a clear balance. Inspired by mid-20th century watchmaking codes, the series embraces a neo-vintage style, subtly reimagined for today. 41mm 316L steel case, concave bezel, rounded lugs, transparent caseback, 4 o’clock crown, sapphire crystal with double anti-reflective coating. All powered by Soprod automatic movements.

Conceived as a bridge between heritage and modernity, this collection embodies BA111OD’s commitment to making Swiss Made watchmaking accessible without compromise. Designed, developed, and hand-assembled in Neuchâtel, at the Maison’s workshop located on Place des Halles, it marks a new chapter for the brand. Rooted in history, focused on essentials.

The gateway into the BA111OD universe

With this collection, BA111OD introduces its entry point into Swiss mechanical watchmaking. Starting at CHF 595.– for the three-hand models and CHF 1110.– for the moonphase versions, the brand continues to carve out a unique space between bold design and accessibility.

The collection is available for pre-order now at www.ba111od.com as well as through official retail partners. First deliveries will begin in early October 2025.