A phygital concept based on a client-centred vision, which is no longer "final".BA111OD is a phygital concept based on a customer-centric vision, where the customer is no longer an « end-customer ». They are at the helm and they are the ones who keep the brand running. We call them Afluendors.The more active our members are, within this app or outside (other social networks), the more they are rewarded. Any activity or sale gives rise to tokens, offering exclusive privileges. All this ecosystem allows you to meet our Afluendors, to exchange with them, like never before.