AN INNOVATIVE AND DISRUPTIVE CONCEPT
BA111OD IS AN INNOVATIVE WATCHMAKING PROJECT BASED ON THE CONCEPT OF AFLUENDOR: A COLLABORATIVE AND PHILANTHROPIC APPROACH THAT IS REVOLUTIONISING THE SWISS WATCH INDUSTRY THROUGH A NEW VISION OF DISTRIBUTION AND COMMUNITY INVOLVEMENT.
a test laboratory
BA111OD is both a concept and a watch born from an asymmetrical perspective. Rethinking the paradigm of watch distribution was the starting point of its Swiss founder, Thomas Baillod. Officially launched on 11/10/2019 at 11:10 am, the BA111OD watch concept would hardly have seen the light of day if the watch brands and retailers approached at the beginning of the adventure by Thomas Baillod had been interested in implementing this new disruptive distribution method. Faced with the timidity of the brands and their political refusal, he decided to create his own collection of watches in order to use it as a "laboratory" to demonstrate the viability and effectiveness of his concept. Today, BA111OD is a fast-growing Swiss start-up based in Neuchâtel that is attracting the interest of the industry. It recruits and works with local partners and delivers daily to its clients, more than 60% of whom are based in French-speaking Switzerland.
A phygital concept based on a client-centred vision, which is no longer "final".
We offer an ecosystem based on a direct and transparent relationship with and between our customers who become Consumers Actors, interacting through a new balance between the physical and digital. A strict separation between sales and service that includes the remuneration of intermediaries. From the concept to the origin of the parts - the production of which is entrusted to Asian subcontractors who have been partners of the Swiss watch industry for many years - to the price and the use of the personal data collected, our clients know everything. Sales are made exclusively on this official website but are obligatorily carried out via an Afluendor. Our customers are in charge, it is not a brand, but a concept.