Founded in 2019, BA111OD is an independent Swiss watch brand driven by a clear ambition: to make the exceptional accessible, without compromising on excellence. Its approach is based on an intelligent rethinking of established codes and claims a different path, both daring and committed, one that respects know-how while boldly reinventing it. Assertive design, in-house creation and assembly, process mastery, transparency, and innovative distribution form the pillars of a coherent global proposition, regularly praised by specialist and business press. 

« BA111OD belongs to a new generation of watch brands driven by a clear and confident vision. »

Today, BA111OD is recognised for the clarity, consistency, and strength of its vision, establishing itself as one of the most dynamic and impactful young Swiss watch brands and as a credible, contemporary alternative to traditional luxury.