Neuchâtel, October 11, 2024, 11:10 AM – At this exact time, five years ago, in the canton of Neuchâtel, a dream came to life. Alone, with no funding or investors, Thomas Baillod launched BA111OD on this autumn day in 2019, relying solely on LinkedIn to market his first watches. This bold gamble marked the beginning of an extraordinary adventure in the world of watchmaking. Since then, BA111OD has continuously disrupted industry norms, surprising with its innovative approach. Today, the brand, which has carved out a unique place in the Swiss watchmaking landscape, celebrates its fifth anniversary.

This anniversary is marked by an unprecedented trilogy, unveiled in three acts, which honors the métiers d'art and the brand’s origins. Each part of this celebration pays tribute to the founding values of the watchmaking house – authenticity, audacity, and craftsmanship – while reaffirming the deep ties that connect BA111OD to its roots in Neuchâtel, highlighting the region’s rich watchmaking heritage.

Starting from October 11, 2024, this trilogy will begin with a first act dedicated to authenticity, illustrated by a unique creation. The story will continue with two other parts, in a limited series of exclusive watches that celebrate both heritage and the boldness of a visionary entrepreneur.

The exclusive series of the Chapitre 4.12 "Neuchâtel" Tourbillon 5th Anniversary Edition is available for pre-order on the brand’s website: www.ba111od.com, through the Community App, or at one of the official points of sale, priced at CHF 9400.--.