Neuchâtel, March 2023 – The young brand BA111OD is very proud to launch during the watch fairs in Geneva its first manufacture movement, which brings an unprecedented reading of time! Developed and produced with the help of the highly renowned watchmaker from La Chaux-de-Fonds, Olivier Mory, CHPTR_Δ (pronounced Chapter Delta) brings a duality between the circular time of the minutes and the hypocycloidal time of the hours, enclosed in a triangle, in the foreground of the dial. This asymmetrical reading of time, which slows down and starts again, like a choreography, is part of another temporality, symbolizing the carousel of life.
« A hymn to Time that counts»
The brand’s founder, Thomas Baillod, is proud to present BA111OD’s first manufacture movement. While the minute hand travels around the dial in the usual way, the hour is indicated by a small dot following a hypocycloidal path within a triangle, creating a non-linear experience of time. "I particularly appreciate this aspect. Besides being mesmerizing, it's the symbolic aspect of life that fascinates me. Like those precious moments that last or slip away... the hour dot slows down and then speeds up again in a movement that appears irregular yet is perfectly calibrated and precise."