Founder & CEO

Born in La Chaux-de-Fonds, he is an expert and a veteran of the watch industry. After taking on responsibilities within a major independent watchmaking brand, he faced the global economic crisis in 2008, followed by the boom in e-commerce, which has lastingly destabilised the entire sector. From these rich and numerous experiences, he acquired the certainty that the major challenge for a company is to anticipate and accompany technological breakthroughs.

Brand Manager

Digital passionate with a love for disruptive and innovative projects. With degrees from both HEC Lausanne and the Hong Kong University of Science and Technology, Alessandra has worked several years in the watch & luxury industry both on the agency and brand side (Swatch Group) as a digital strategy expert. China-enthusiastic, she has also lived there for 3 years, learnt Mandarin and developed her knowledge on the very unique and challenging Chinese digital landscape.

Senior Designer in Watchmaking-Jewellery

Passionate about watch design for more than 15 years, she began her career by training as a jeweler at the Ecole d'Art de la Chaux-de-Fonds. She then signed several models for big names in watchmaking through different Swiss watch design offices. These years of experience have allowed her to perfect her love of detail. When Thomas asked her to create a tourbillon for Chapter 4 in only 2 weeks, she accepted with great enthusiasm because she loves challenges.

Customer Happiness Manager

Lolita was born in South of France and studied around the world to be certified with a double Master degree in Innovation and organizational Management. Entrepreneur from a young age, she has always worked in the world of startups. She started her career in Switzerland as a media buyer and then moved to BA111OD for an amazing new challenge. 

Communication Manager

Creative and passionate professional with more than 10 years of experience in Marketing & Communication projects in the watch, fashion and luxury industry.
Laura has a strong entrepreneurial spirit, she is curious and excited about new technologies.

Finance Manager

After strengthening her skills in the Hospitality Industry, Mathilde persued her studies with a MBA in Finance and Project Development. Being fond of new challenges and having an entreuprenarial mindset, she decided to join the team in February 2021. Mathilde is in charge of finance and controling, she takes care of the BA111OD back office.

Senior Accountant

After working ten years in the fiduciary sector, Belma wanted to change and join a watch company in order to take up a new challenge. Graduated with a diploma in Finance and Accounting as well as a CAS in taxation of SMEs, she arrived to reinforce the BA111OD finance team.

Logistics and After Sales Manager

Growing up in La Chaux-de-Fonds, with a family intimately connected to the watch industry and travel, Valentin has always been passionate about watchmaking. After 5 years as a business travel consultant, he then studied at the HEG of Neuchâtel specializing in Supply Chain Management while working in the watch industry in logistics and export for 4 years.

Watchmaker

Having grown up in a small village and having a father who was a watchmaker, Rebecca has always been passionate about this profession. After having done a CFC at the technical school of Le Locle, she continued her studies in the construction of movements. She worked in a technical office but she came back to the roots of what she really liked, which is the watchmaker's bench.

Merchandising Manager