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CHAPTER 1.5 PHANTOM
Discover a new vision of watchmaking & community engagement
welcome TO BA111OD
Usually, a major part of a watch’s price corresponds to distribution and marketing. At BA111OD, we decided to give both back to our customers – we call them Afluendors. They are at the center of our community, animate it and are the only ones providing rights of purchase.
WHAT ARE THE ADVANTAGES ?
Giving back distribution margins, you get access to a beautiful timepiece at a sponsored price. Giving back marketing margins, you are rewarded with a large range of privileges : new straps, free watches, winders, VIP invitations, free stay in Neuchâtel, etc.
Wearing a BA111OD watch, you will experience an automatic movement with double oscillator and 47 jewels, rotated by one hour to give an asymmetrical twist. You will enjoy a domed sapphire crystal with double anti reflective coating, applied indexes and an amazing feeling of 3D effect that will start many conversations with your friends.
Unlike most brands, we chose to be totally transparent on the origin of our components. To let enjoy you so much technical design and refinement at this price, the watches are assembled in China and made out of the finest components, outsourced to the best suppliers working since decades for the high end watch industry.
Every BA111OD watch is imported in Switzerland and goes through a final quality control at our office in Neuchâtel before being shipped to our customers worldwide.
Last October 2020, we launched a new chapter: a watch that adorns itself for the occasion with sparkles and light. The bezel is set with 68 diamonds of a special type, as disruptive and pioneering in watchmaking as is BA111OD. These diamonds are "laboratory grown", made by men and women, defying the nature to obtain the same characteristics, the same hardness and the same brilliance. Sixty-eight wonders on a bezel with a slightly refined diameter, going from 43 to 42 mm. The case is also evolving, its entirely polished steel becoming more curved and more feminine.
The dial is available in deep blue aventurine with starbursts or in white mother-of-pearl, surrounded by a frosted decoration that discreetly sparkles under the domed sapphire crystal. Below, BA111OD's signature double oscillator fascinates with its mechanical ballet, beating the measure of precious time. And, surprisingly, the seconds hand has preferred to retire before the eternity of the set bezel.
It is the only way you will be able to purchase our watches. Moreover, all actions you do on our BA111OD Community app bring you tokens to exchange for a wide range of rewards : new straps, free watches, winders, VIP invitations, etc.