Who says Swiss watchmaking has to play by the rules? Born in Neuchâtel, BA111OD takes a different approach to mechanical watchmaking, challenging conventions, rethinking what's possible and refusing to settle for the expected. From bold design choices to ingenious mechanics, every watch has a story to tell and a reason to exist. No unnecessary extravagance, no compromises on creativity. Just Swiss-made watches with character, ambition and a healthy disregard for the status quo. Because exceptional watchmaking shouldn't be reserved for the few. Making the exceptional accessible.