When independent watchmakers bet on community
Social networks, crowdfunding, and collectors and enthusiasts clubs are becoming essential for entrepreneurs determined to launch their watch brand.
On a visit to La Chaux-de-Fonds that day, Thomas Baillod, founder of BA111OD, shared his future projects with a select few. In the partner workshop of Olivier Mory, five people took turns observing the first developments of the Delta chapter launched by the brand in December. "Sponsors," reads the entrepreneur's LinkedIn account. They were clients as well, but also investors or members of the BA111OD community. With Thomas Baillod, it's hard to tell anymore. In his strategy, everything intersects and mixes together. He calls it we-commerce, but we will refer to it as a community model.
Original article in French by Frédéric Thomasset
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