Club 11:10 Is Live: Discover the Official BA111OD Community

Today marks an important moment for BA111OD. We are officially launching Club 11:10, the community built for those who dare to shape time with us.

To introduce it, our founder Thomas Baillod recorded a special vertical video message, sharing why this community matters and how it represents the next chapter of our adventure.

What Is Club 11:10

Club 11:10 is the official BA111OD community. It is where collectors, creators and friends meet. It is where ownership becomes participation and where every action fuels the brand.

At the heart of the Club is our unique we-commerce philosophy. Designed around the power of people, it rewards not only purchases but also engagement. Referrals, conversations, shared insights, bold ideas. Everything you contribute becomes part of the BA111OD ecosystem.

This is not just a community. It is the engine behind our independent watchmaking mission.

Your Exclusive Access Starts Now

As a Club 11:10 member, you do not simply watch what comes next. You see it first.
Expect:

• early access to creations and launches
• behind the scenes stories from Neuchâtel
• private meet ups and Club moments around the world
• access to the we-commerce reward system

Your access truly goes beyond the dial.

How It Works

Step 1: Join the Club

New to BA111OD. Complete the quick onboarding to join.

Already part of our previous Community App. Log in with the same email address.

Already purchased a BA111OD piece and cannot access your account. Contact us at contact@ba111od.com so we can activate your profile.

Step 2: Earn Points

Participate in the community, engage with others, refer friends and make purchases. Everything helps you earn points.

Step 3: Unlock Rewards

Redeem your points for timepieces, exclusive experiences, early access and community only benefits.
Every action brings you closer to the heart of the brand.

Rewards Made for the Community

From special encounters to memorable moments and early opportunities, Club 11:10 rewards the passion that brings us together.

Have questions. Visit the dedicated Club 11:10 FAQ page.

A Community Rooted in the Origins of we-commerce

BA111OD was born in 2019 when Thomas Baillod, from La Chaux de Fonds and deeply connected to Neuchâtel’s watchmaking culture, launched an experimental platform from his garage. What started as a disruptive idea quickly evolved into a full brand shaped by daring concepts and a human centric approach.

we-commerce redefined how watchmaking can be shared. It is a model that reduces unnecessary costs, enhances customer experience and gives the community a central role. BA111OD customers naturally become ambassadors of the brand.

Club 11:10 is the evolution of that vision. A place built together with the people who believe in new ways of creating, sharing and experiencing watchmaking.

Club 11:10 is now open. Join us and help shape what comes next.