A connected glass
With the first connected glass of the industy, our Chapter 4 models include the NFC technology in a fully mechanical watch.
T.V.D.
THE VEBLEN DILEMMA
The name of Chapter 4.1 & 4.5 "The Veblen Dilemma" was chosen as a nod to the Veblen effect. Named after the economist and sociologist Thorstein Veblen (1857-1929), it refers to the snobbery which considers that the high price of a luxury good makes it more desirable. And conversely, that an accessible price necessarily corresponds to a lower intrinsic value. BA111OD, with its tourbillon, poses a real dilemma.