Chapter 7.1 Swiss Made automatic watch
Chapter 7.1 Swiss Made automatic watch
Chapter 7.1 Swiss Made automatic watch close-up
Chapter 7 Caseback Swiss made automatic watch
Chapter 7.1 Swiss Made automatic watch

Chapter 7.1 Silver White

Regular priceCHF 495.00
  • Swiss Made
Product availability: in stock.

Dive into an exquisite experience of watchmaking with our Chapter 7 timepiece, embodying a seamless blend of modern aesthetic and meticulous craftsmanship. This piece honors timeless elegance and the vibrancy of urban life.

Encased in anti-allergic 316L stainless steel, the watch features a balanced 42mm diameter. Its transparent sapphire glass back allows an intimate glance into the timepiece's mechanical core, all while maintaining a sleek silhouette with its 11.10mm thickness, glass included. The crown, strategically positioned at 4 o’clock, flaunts a delicately embossed logo, adding a subtle, yet impactful detail to the design.

Our commitment to meticulous attention to detail is manifest, evidenced by our brushed case with polished facets, reflecting elegance and sophistication from every viewpoint. This first non-skeleton Chapter of the brand, equipped with an automatic winding mechanical movement.


List of compatible watchbands : Bracelets – BA111OD

  • Free worldwide shipping
  • Returns within 14 days
  • 2 Years international warranty

Silver white dial with guilloché
Facetted indexes with superluminova

42mm, st. steel 316L
Transparent sapphire caseback

11.10mm (including glass)

Soprod P024 automatic with 25 jewels

38 hours

At 4 o'clock engraved with the BA111OD logo


Blue fabric strap with deployant clasp

Available options:
• Credit Card (VISA, MasterCard, American Express)
• Apple Pay / Google Pay / Shop Pay Express checkout
• Twint (Switzerland)

For deliveries to United Kingdom and Canada, please note that taxes will be due upon delivery. Tax-exempt for the USA for all orders under $800.

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Chapter 7.2 Swiss Made automatic watch blue dial
Chapter 7.1 Swiss Made automatic watch silver white dial

BA111OD has made a name for itself by democratizing fine watchmaking. It now returns to the sources of what made its first success with a very accessible, unprecedented collection, unfolded in the 7th Chapter of its young history. "It is time for us to propose a timepiece again that can appeal to the widest audience. Through its aesthetics and style, through its quality and the care taken in its finishes, through its price. A Swiss-made model created to be worn by all," explains Thomas Baillod.


A true homage to modern aesthetics, with balanced lines and subtle details reflecting the essence of urban life, Chapter 7 is designed by Liliane Murenzi, the Senior Designer of the brand. "The idea with this line was to create a timepiece as a basic element: easy to wear, affordable, adopting the beloved color codes of the brand, as well as the iconic crown, positioned at 4 o'clock."

Chapter 7.2 Swiss Made automatic watch blue dial
Chapter 7 watch design
Unparalleled Value

Featuring elite suppliers like Soprod, who furnish the exquisite automatic movement P024, each piece of our Chapter 7 is meticulously assembled in our Neuchâtel atelier by the skilled hands of our watchmaker, Rebecca Jossen.

Customer Reviews

Based on 1 review
Lawrence Lee
Lawrence Lee Watch

As usual, a really, excellent watch. Very comfortable and looks great. Can't wait for a new version; series
Thank you again for the quick service. Best, LAWRENCE LEE.

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