BACK TO THE ROOTS
DEMOCRATISATION
BA111OD has made a name for itself by democratizing fine watchmaking. It now returns to the sources of what made its first success with a very accessible, unprecedented collection, unfolded in the 7th Chapter of its young history. "It is time for us to propose a timepiece again that can appeal to the widest audience. Through its aesthetics and style, through its quality and the care taken in its finishes, through its price. A Swiss-made model created to be worn by all," explains Thomas Baillod.
DESIGN
A true homage to modern aesthetics, with balanced lines and subtle details reflecting the essence of urban life, Chapter 7 is designed by Liliane Murenzi, the Senior Designer of the brand. "The idea with this line was to create a timepiece as a basic element: easy to wear, affordable, adopting the beloved color codes of the brand, as well as the iconic crown, positioned at 4 o'clock."
KNOW-HOW
Featuring elite suppliers like Soprod, who furnish the exquisite automatic movement P024, each piece of our Chapter 7 is meticulously assembled in our Neuchâtel atelier by the skilled hands of our watchmakers, Rebecca & Régi.
Customer Reviews
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J
Desde el momento en que llega a tus manos se percibe un cuidado y atención al detalle. Al abrir la caja, ves un reloj meticulosamente elaborado con materiales de la más alta calidad.
El diseño de la esfera te atrapa, la puedes ver una y otra vez, es una verdadera pasada. Cada detalle resalta la forma imponente de la caja que tiene un acabado impecable que no solo protege esta joya horológica, sino que también realza su presencia con elegancia y robustez.
L
As usual, a really, excellent watch. Very comfortable and looks great. Can't wait for a new version; series
Thank you again for the quick service. Best, LAWRENCE LEE.