Neuchâtel, June 2022 - After winning the hearts of many aficionados with its Chapter 4.1 The Veblen Dilemma Tourbillon, BA111OD is back to conquering the hearts of women with a version that combines the warmth of pink gold, the purity of diamonds and the softness of ceramics with the watchmaking magic of the most desired of complications. Imagined and designed by a woman for women, there is no doubt that the Chapter 4.2 Lily Tourbillon will find its audience.
In a world where men dominate in all sectors, Thomas Baillod, the founder of BA111OD, has decided to surround himself with strong women, driven by the same passion for beautiful watchmaking and an extraordinary human adventure. His design and development department is headed by a woman, Liliane Murenzi. Active for more than 15 years in watch and jewelry design, she joined the BA111OD team in 2021. She quickly grasped Thomas Baillod's expectations. She designed the brand's first watchmaking complication, the Chapter 4.1 The Veblen Dilemma Tourbillon. Already sold in nearly 400 pieces, it is at the origin of the exponential growth of the brand.