Last October 2020, we launched a new chapter: a watch that adorns itself for the occasion with sparkles and light. The bezel is set with 68 diamonds of a special type, as disruptive and pioneering in watchmaking as is BA111OD. These diamonds are "laboratory grown", made by men and women, defying the nature to obtain the same characteristics, the same hardness and the same brilliance. Sixty-eight wonders on a bezel with a slightly refined diameter, going from 43 to 42 mm. The case is also evolving, its entirely polished steel becoming more curved and more feminine.

The dial is available in deep blue aventurine with starbursts or in white mother-of-pearl, surrounded by a frosted decoration that discreetly sparkles under the domed sapphire crystal. Below, BA111OD's signature double oscillator fascinates with its mechanical ballet, beating the measure of precious time. And, surprisingly, the seconds hand has preferred to retire before the eternity of the set bezel.

How traditional distribution is changing paradigm and why Thomas Baillod, the founder of BA111OD, decided to launch a "brand" to experiment with disruptive sales patterns ?