BA111OD Innovates with a Double Financing Model
The start-up was founded in the year 2019 and from the very beginning, it was self-financed through the pre-sales of its various models. Based on an organic growth model, the company's founder, Thomas Baillod, decided at the end of 2022 to speed up the growth and test a call for private investors on LinkedIn. The goal was to voluntarily turn to consumers, rather than traditional banks or investors, to help finance the company's growth. Not only would these people receive attractive returns, but they would also have the opportunity to be a part of the company's journey, experiencing a unique immersion experience with the team, from model design with the senior designer to the model launch. The response was far beyond expectations, with results reaching over CHF 900,000 in just a few short days.
Beyond innovating with this double financing model, this success allows the brand to launch production of the new Chapters ahead of time and shorten the period between the official launch in financing new products and deliveries. But most of all, it confirms the arrival of spectacular models this year, some of which are developed exclusively with the very talented Olivier Mory.
This special photo shows our first meeting with one of our 23 sponsors who invested in BA111OD through a unique sponsorship program in the watchmaking industry. The investor, Loïc Daly, will experience an immersion in our brand and work with our senior designer, Liliane Murenzi, communication manager, Laura Stewart, and program manager, Mathilde Montagne, for a year of unique experiences. They will immerse themselves in a watchmaking startup, give their name to a model, and even make money through the program. BA111OD's vision of inclusive watchmaking is bringing a new perspective to the industry.