« My aim wasn't to create a watch brand, but to rethink the distribution model by inventing "we-commerce": a bridge between commerce and e-commerce. At BA111OD, we put this model into practice to offer Swiss watchmaking at an unprecedented price. »
Thomas Baillod, Founder and CEO of BA111OD
The first BA111OD manufacture complication
Automatic skeleton watches
Manual winding tourbillons
With the first connected glass of the watch industy, all our Chapter 4 models include the NFC technology in a fully mechanical watch.
Who would you trust more? A sponsored influencer or a genuine client who purchases his/her watch and shares the passion?
At BA111OD we trusts our customers. They are the ones to speak about our watches and their experiences with us. They meet virtually and in real life thanks to our interactive App. They can publish, spread the word and can even share rights of purchase.