BA111OD, the young Swiss watch brand, ended 2022 with a bang, recording a doubled revenue in a growing market segment. The company's innovative we-commerce business model, coupled with a unique fundraising round, has allowed the brand to continue its growth trajectory and solidify its position as a major player in the Swiss watchmaking industry.
Innovation in Financing
In a bold move, BA111OD decided to turn to its consumers for funding rather than traditional banks or investors. The response was overwhelmingly positive, with more than CHF 900,000 raised in just a few days. This double financing model has allowed the brand to launch production ahead of schedule and deliver even more impressive timepieces to its customers. Find out more here
Strengthening the Team
BA111OD has expanded its team, now boasting twelve employees across two sites in Neuchâtel. The headquarters located in the Villa Castellane houses the design, communication, sales, human resources, and finance departments. Meanwhile, the Rue des Moulins facilities house a workshop for dial, hands, casing, and bracelet assembly, as well as the after-sales service and logistics departments. This integration ensures full control over the creation process and enhances the brand's autonomy.
A New Record Year
Despite the challenges posed by the COVID-19 pandemic and the volatile global economy, BA111OD managed to launch six new timepieces in 2022, solidifying its status as an outsider in the industry. The brand's we-commerce business model has allowed it to offer high-end Swiss watchmaking at an unbeatable price, without sacrificing quality or service. With a doubled turnover of CHF 3 million compared to 2021, BA111OD is poised for even greater success in the future.
Exclusive Swiss-Made Mechanical Models
In February 2023, BA111OD announced the retirement of its first two chapters, which featured an Asian movement, and now focuses exclusively on Swiss-made mechanical models. With an ever-growing community of passionate and motivated customers, the brand is poised for even greater success in 2023, with new and exciting launches on the horizon.
Thomas Baillod and his team have a mission to democratize high-end watchmaking, and they show no signs of slowing down. With a bright future ahead, watch enthusiasts are sure to be amazed by what BA111OD has in store for 2023. Stay tuned!